.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, the moment familiarized to getting billions in financial backing each year, have reared nearly $360 million so far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That decline is because of market concentration, increased regulatory tensions, and economical uncertainties.ADWEEK talked with 5 VCs that continue to invest in adtech companies, in spite of these obstacles, concerning what they are actually looking for as well as what they prevent. Probably unsurprisingly, these real estate investors are actually targeting chances in privacy-focused modern technologies and industry-specific places such as connected television.